Vietnam's Emerging Market Status Boosts Masan Group's Appeal to Foreign Investors
Vietnam's entry into emerging market indices is expected to bring significant foreign inflows, potentially reaching $90 million for Masan Group. This follows a strong performance by the group and positive projections for its future growth.
Masan Group's subsidiaries have been performing well. Masan MEATLife reported sales volume of 14,007 tons and net revenue of VND999 billion ($37.83 million) in August 2025, reflecting stable demand and improved operational efficiency. Meanwhile, Masan High-Tech Materials maintained a stable contribution despite global commodity price volatility. Bao Viet Securities Company projects the group's 2025 revenue to reach VND85.04 trillion ($3.22 billion) and after-tax profit of VND3.5 trillion ($132.5 million), up 2.2% and 75.1% year-on-year, respectively.
WinCommerce, a major growth driver for Masan Group, opened 415 new stores in the first half of 2025, with 75% located in rural areas. This expansion contributed to the group's consolidated revenue of VND37.2 trillion ($1.4 billion) and after-tax profit of VND2.6 trillion ($98.45 million) in the first half of 2025, nearly double the same period last year. WinCommerce alone generated over VND3.57 trillion ($135.17 million) in revenue in August.
With Vietnam's stock market upgrade to 'frontier' to 'emerging market' status by FTSE Russell, Masan Group could attract significant foreign capital. The group's strong performance and positive projections make it an attractive investment opportunity. However, the upgrade may also bring higher demands for transparency and corporate governance.
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