Vietnamese city aims to draw in Muslim travelers to propel tourism industry growth
Vietnam stands poised to revolutionize its tourism sector, with a strategic focus on untapped markets like the Halal tourism segment. Halal travellers, a vast, rapidly growing demographic, offer immense opportunities for economic growth, cultural exchange, and diversification.
The Promising Landscape of Halal Tourism
With over 1.9 billion Muslims worldwide, the Halal tourism market represents a goldmine for countries willing to tap into its potential. According to experts, this industry, encompassing food, fashion, travel, and consumer services, holds great promise. By 2030, Halal tourism alone is projected to contribute a staggering $350 billion to the global tourism economy.
Exploring Untouched Territories
Muslim tourists represent a market with significant development potential. - Photo thesaigontimes.vn
Recent years have witnessed a significant increase in the number of Muslim tourists visiting Vietnam. Hà Văn Sieû, deputy director general of the Việt Nam National Authority of Tourism, attests to this trend, viewing the Halal tourism market as a promising opportunity for Vietnam's tourism industry.
Halal-Compliant Services: Key to Attraction
Muslim travellers have unique preferences in terms of accommodation, dining, and leisure. To cater to this segment effectively, Multi-faceted solutions are necessary. Priority areas range from securing Halal certification for services and products to establishing seamless supply chains for attractions, accommodations, dining, and religious facilities.
The Importance of Cultural Immersion
Muslim tourists have very specific requirements for all services, from accommodation and dining to leisure. - Photo vneconomy.vn
Vietnam, particularly the south, boasts an abundance of cultural tourism potential, largely untouched. From the Chăm Muslim community in southern provinces to eco-tours and culturally appropriate cuisine, Vietnam offers a compelling fusion of natural beauty and rich cultural heritage. Leveraging this potential can significantly contribute to local tourism development and attract more Muslim travelers.
Moving Forward: Strategies for Success
- Infrastructure Development
- Ensuring the availability of Halal-certified food, prayer facilities, and gender-separated areas is crucial for enticing Muslim tourists.
- Halal Certification and Standards
- A well-established certification system and adherence to national standards for Halal-related products and services not only cater to Muslim travellers' requirements but also aid in attracting businesses to participate in global Halal production and supply chains.
- Promotional Campaigns
- Effective promotional efforts, which highlight Vietnam as a Halal-friendly destination, can significantly boost its appeal among Muslim travellers.
- Focus on Sustainable and Ethical Practices
- Accommodating the values of sustainable and ethical practices will resonate with a growing number of Muslim travellers.
- Educational and Cultural Experiences
- Offering meaningful, educational, and culturally immersive experiences can make Vietnam an attractive destination for Muslim travellers seeking to explore new cultures and deepen their understanding of local histories and traditions.
Government Support: Fueling Growth
The government's commitment to developing the Halal tourism market includes the approval of a national strategy to enhance international cooperation for growing Vietnam’s Halal sector by 2030, the establishment of a regulatory framework for Halal production and services, and the launch of promotional campaigns to boost Malaysia's appeal and position Vietnam as a key player in the global Halal tourism market.
By embracing the Halal tourism market and implementing strategic, tailored solutions, Vietnam can unlock boundless opportunities for economic growth, cultural exchange, and long-term sustainable development.
- The Halal tourism market, worth over $350 billion by 2030, offers Vietnam an opportunity for significant economic growth and cultural exchange.
- The number of Muslim tourists visiting Vietnam has been increasing, making the Halal tourism segment a promising opportunity for Vietnam's tourism industry.
- To cater to Muslim travellers,priority areas include securing Halal certification, establishing seamless supply chains for attractions, accommodations, dining and religious facilities.
- Leveraging Vietnam's cultural tourism potential, such as the Chăm Muslim community and eco-tours, can attract more Muslim travelers and contribute to local development.
- Strategies for success in the Halal tourism market include infrastructure development, promotional campaigns, focus on sustainable and ethical practices, and educational and cultural experiences.
- The government's support for the Halal tourism market includes the approval of a national strategy, the establishment of a regulatory framework, and the launch of promotional campaigns.
- By embracing the Halal tourism market, Vietnam can unlock opportunities for long-term sustainable development, cultural exchange, and economic growth, aligning with trends in technology, finance, lifestyle, education, self-development, law, fashion, business, trade, markets, and culture.
