U.S. Policymakers Debate 'Must-Carry' Laws: Hate Speech Exposure and Ad Economy at Risk
U.S. policymakers are debating 'must-carry' laws for the internet, which could force digital platforms to publish all legal third-party content. However, a European Commission study and state-level laws in Florida and Texas suggest these policies might increase hate speech exposure and harm consumer sentiment and the digital advertising economy.
Must-carry policies could compel social media services to display hate speech posts on users' feeds, as seen in the European Commission's study and state laws in Florida and Texas. This could decrease consumer engagement with advertisements, as viewing hate speech alongside ads can negatively impact consumer sentiment and brand perception. Moreover, hate speech posts can directly harm advertisers' brands and the digital advertising economy.
Research is ongoing to quantify the economic impact of hate speech in video content. However, the association between hate speech and declining consumer sentiment toward social media platforms is well-established. Implementing must-carry laws similar to those in Florida and Texas could exacerbate these issues, potentially damaging consumer sentiment and the digital advertising economy further.
While U.S. policymakers consider must-carry laws for the internet, evidence from Europe and states like Florida and Texas suggests these policies could increase hate speech exposure, harm consumer sentiment, and negatively impact the digital advertising economy. Further research is needed to fully understand the economic implications of hate speech in video content.
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