Transformation is not only a leader's responsibility, but also their unique ability to inspire change.
Inusual, a pioneering company founded in 1997 by Pere Rosales, has evolved from a community project focused on improving communication between companies and organisations, into a school of executive re-education for innovative leaders. Over the years, Inusual has transformed into a consultancy for innovative projects, and now offers an distinctive leadership approach that empowers individuals to discover and leverage their unique, authentic style.
The Inusual Approach
The methodology of Inusual aims to put into practice concepts that sometimes sound abstract, such as "seeking the good of others" or "serving your team." Unlike classical models that prescribe set traits or behaviors, Inusual emphasizes discovering and expressing one's unique leadership style. It encourages leaders to understand deeply what sets them apart and align decision-making with personal values, rather than simply following organizational norms or directives.
The Inusual approach stresses motivation and inspiration rooted in genuine personal connection and clear vision, rather than top-down command-and-control. It recognizes today's complex and rapidly changing business landscape requires leadership that can flexibly leverage personal strengths and insights to motivate teams effectively.
Key Principles
- Authenticity and Individuality: Inusual emphasizes discovering and expressing one's unique leadership style, acknowledging that effective leadership varies greatly among individuals.
- Self-Exploration and Development: It encourages leaders to understand deeply what sets them apart and align decision-making with personal values, rather than simply following organizational norms or directives.
- Inspiration Over Command: Rather than top-down command-and-control, the Inusual approach stresses motivation and inspiration rooted in genuine personal connection and clear vision.
- Adaptability to a Dynamic Environment: It recognizes today's complex and rapidly changing business landscape requires leadership that can flexibly leverage personal strengths and insights to motivate teams effectively.
These ideas contrast with traditional leadership models that often rely on fixed hierarchies, formal roles, and standardized leadership behaviors focused mainly on control and compliance. Inusual aligns more with modern leadership thinking that values intrinsic motivation, collaboration, and continuous personal growth.
The Evolution Framework for Leadership
The Evolution Framework for Leadership, which is people-centred, not business-centred, accompanies participants in their process, helping them when they fail, celebrating their successes, and guiding them when they face doubts. This framework is designed to help leaders navigate the journey of self-discovery and growth, and to become more effective and authentic in their leadership roles.
A Distinctive Approach
Inusual presents itself as different, and its concept comes from a group of people who are always looking for something more, people who want to change things and become better. The example of a person learning piano at an academy, then going to the conservatory, and having to unlearn vices, is a valid example of what is talked about in the work of Inusual.
Pere Rosales, the founder of Inusual, left his CEO position in a company to start his own business, citing a desire for new challenges and personal fulfillment. He believes that a leader is not just a boss, but someone capable of influencing and transforming a situation. Faith is key in Pere Rosales' life, and he makes decisions in a thoughtful and anticipatory way, reflecting on his values and principles before acting.
Pere Rosales identifies the ultimate model of leadership as Jesus Christ. Inusual has consolidated the best learnings from great leaders into a method of five habits of innovative leadership, contrasting with typical leadership. Pere Rosales wrote a book based on the methodology and framework of Inusual, which was structured into an executive coaching programme.
In recent years, Inusual has been working exclusively online with leaders around the world who want to improve as people and as leaders. The company has been instrumental in helping leaders navigate the challenges of the modern business landscape and to develop the skills and mindset necessary to lead effectively in a rapidly changing world.
- Inusual's distinctive approach to leadership, rooted in personal growth, encourages individuals to discover their unique style and align decisions with their personal values, fostering a focus on self-exploration and development within the realm of business and finance.
- The Evolution Framework for Leadership, central to the Inusual methodology, emphasizes authenticity and individuality, guiding leaders through a process of self-discovery and growth, mirroring the career development paradigm that prioritizes intrinsic motivation, collaboration, and adaptability.
- Pere Rosales, the visionary behind Inusual, highlights personal-growth as a cornerstone of leadership, drawing inspiration from Jesus Christ's example, and establishing a model of innovative leadership that prioritizes adaptability, spiritual reflection, and a commitment to lifelong education and self-development.
