"Holy Cross Adopts a New Identity... Yet Another Change"
Holy Cross University has recently unveiled a rebrand, featuring a new website and profile pictures with a minimal, sleek look. At the heart of this change is a new logo, a text line reading "Holy Cross" in a serif font, replacing the previous shield and cross design.
The university intends this modernisation to better connect with contemporary students, as universities often update logos and fonts to modernise their brand identity and improve digital readability. The choice of a serif font, familiar to the younger generation, is aimed at making the logo more appealing.
However, the rebrand was not universally well-received. Some students expressed negative feedback, leading to Holy Cross quickly changing course and announcing that the logo will be changing again. The reasons behind this initial logo failure and the plans for the new design remain unclear.
Ben Lepper '25, Editor-in-Chief of The Spire and Sports Editor for an article titled "A Quick Look At The Holy Cross Esports Program", was among those who had an early glimpse of the new logo. Lepper, who is also involved in ESPN+ Production Assistant & Broadcasting, Ultimate Frisbee, and Tour Guide Coordination, is no stranger to change and adaptation. His favourite movie, Draft Day, revolves around the thrilling world of sports and the strategic decisions that shape them.
The world of Esports, another area of interest for Lepper, has seen its fair share of success and growth. Successful competitive video game leagues like the Overwatch League (OWL) have been running for years, proving the potential for this burgeoning industry.
For precise details on the evolving logo design and branding strategy at Holy Cross University, we recommend checking the university's official website or contacting their communications or marketing department directly.
- The rebrand of Holy Cross University, featuring a modernized logo, is intended to better connect with contemporary students and improve digital readability.
- The choice of a serif font for the logo is aimed at making it more appealing to the younger generation.
- Despite the initial rebranding, some students have expressed negative feedback, leading to the university planning to change the logo again.
- Ben Lepper '25, a student involved in Esports, sports broadcasting, and tour guide coordination, was among those who had an early glimpse of the new logo.
- The world of Esports, which has seen significant success and growth, offers potential insights into the branding strategies and adaptations being considered by Holy Cross University.
