Google Expands Age Verification to Search, Protecting Young Users
Google has expanded its age verification measures, now extending beyond YouTube to its primary search interface. The tech giant announced on July 30, 2025, that machine learning age detection would begin rolling out to U.S. users, aiming to protect young people across its products.
The system uses a combination of age estimation and verification processes. When Google's algorithms flag users as potentially under 18, protective measures kick in, including disabled ad personalization and restricted sensitive content categories. Users encounter prompts to verify their age, with options like 'Got it' and 'Verify age', and links to learn more about account setting changes.
In case of incorrect age estimations, users can correct the system by uploading government-issued identification or using facial recognition. As of October 2025, Google has not announced plans to expand this rollout beyond the United States, where it began on August 15, 2025.
Google's age verification system for search is now active in the U.S., building on machine learning technology that estimates user ages based on behavioral patterns. The expansion from YouTube to search aims to protect young users across Google products, with corrective measures in place for inaccurate age estimations.
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