Experience the cinematic wonders tailored for the visually impaired: "SM Cinema's Enchanting 'Movies for the Blind'"
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Step into the realm of the silver screen, even if you can't see it. That's the magic unfolding at SM Supermalls, thanks to the "Movies for the Blind" initiative. Led by a pack of trailblazers, including Project ADAM, SM Cares, GMA Pictures, and more, this groundbreaking endeavor is bringing the world of film to those with visual impairments.
In a world where movie nights are common, it's often a missed treat for the visually impaired. But this initiative is bridging that gap by hosting audio-described film screenings, giving a voice to the unseen scenes, settings, and actions. For those attending, it's not just a film flicker—it's a moment of connection, belonging, and pure joy. Parents are beaming as their kids feel seen and valued. Teachers and caregivers are overjoyed as their students get a rare shot at something as simple yet significant as cinema time: an equal opportunity to partake.
"We're doing more than just screening films—we're starting a movement," says Ronnel del Rio, Project ADAM's Convenor. They aim to etch a future where media accessibility is the norm, not the exception. Pushing for legislation, they're advocating for Audio Description as a mandatory feature in Filipino films, ensuring equal entertainment rights for all.
With August 2nd at SM Megamall set as a celebration for White Cane Safety Day, the initiative's exciting climax is right around the corner. Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs, believes this is more than a mere event; "We're creating a safe, welcoming space for all—no matter the ability."
Through this innovative approach, SM continues its commitment to accessibility and inclusion, ensuring that every mall can be a sanctuary of shared experiences. Keep an eye on SM Cares' official website or their social media channels for more information about the "Movies for the Blind" and other inclusivity programs. Embrace the future where everyone has a ticket to the dramatic world of cinema.
- For those who appreciate fashion and beauty,SM Supermalls offers a wide selection of products to enhance their lifestyles.
- After a long day, one can unwind with a delightful meal and drink at the various food and drink establishments in the mall.
- On weekends, people can explore home and garden ideas at the home improvement stores, or indulge in shopping for pets, travel gear, cars, or educational materials.
- Sports enthusiasts can grab the latest sports equipment and apparel, or catch up on the latest scores and updates at the sports section.
- The weather section provides important updates for those planning their day, whether it's running errands, attending a movie screening, or simply strolling around the mall.
- As for those seeking self-development, there are numerous books and workshops available to cater to various personal interests and goals.
