Expanded Post-Production World to Dominate 2025 NAB Show

Fresh Take:

Get ready to dive deep into the innovative world of post-production at this year's Post|Production World conference, running from April 5-9 at the Las Vegas Convention Center during NAB Show. This training hub for production and post-production pros is packed with new session tracks, interactive workshops, and panels to keep you up-to-date on the latest industry trends.

The extended reality (XR) track takes center stage, exploring the ways virtual production and augmented reality are transforming storytelling. From virtual set extensions akin to classic matte effects to digital previsualization techniques with Unreal Engine, this track showcases the cutting-edge XR technologies reshaping the media and entertainment landscape.

The AI track is another highlight, addressing the growing impact of artificial intelligence in creative workflows. With case studies on using AI for automating tasks like motion tracking and character rigging, this track keeps you in the loop on the latest developments in this exciting area.

There are also new features designed to enrich your conference experience, such as interactive sessions, small group roundtables, and panels that delve into topics like monetizing creative passions and the ethical implications of AI. Plus, "Birds-of-a-Feather" networking sessions will allow you to connect with fellow attendees based on shared interests in a relaxed, informal setting.

When we sat down with the Post|Production World Program Managers, Gary Adcock and Rich Harrington, here's what they revealed about what's new for this year's event.

NAB Show Daily: Can you elaborate on the expanded session tracks for this year's conference?

Gary Adcock: In response to the ever-evolving industry, we've extended our offerings beyond traditional sessions. Attendees will have the chance to explore the creative possibilities of wearables and mixed reality storytelling, using technologies like Apple Vision Pro and Meta Quest. We'll also present designs to help manage Unreal Engine workflows and sessions to understand the capabilities and limitations of AI in content creation.

NAB Show Daily: How is the new extended reality track exploring the impact of virtual and augmented reality on media and entertainment?

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GA: Although "XR" has various meanings across technology communities, in the realm of cinema, it often refers to digital set extensions or digital previsualization techniques. Our sessions cover a diverse range of topics, from the creation of emergency medical training simulations designed for NASA astronauts to immersive F1 simulators that let fans experience the Las Vegas Grand Prix race on their mobile devices during the actual event. We'll also delve into color science and using metadata in XR and virtual production.

NAB Show Daily: In what ways has the AI track been enhanced to reflect its growing role in the creative process?

GA: While AI is gradually entering the creative arts, it's essential to recognize that machine learning acts as the foundation for AI. Our sessions cover AI applications in generating ideas, iterating designs, and automating repetitive tasks—areas where machine learning plays a crucial role. From the engines powering Google and Apple Maps to Siri or Alexa, AI is becoming more prevalent in our daily lives.

NAB Show Daily: What can attendees expect from the corporate storytelling track, especially in terms of crafting visual narratives for a multiplatform world?

Rich Harrington: Corporate storytelling is a booming area in content creation. Our dedicated track takes you deep into crafting narratives for brands, clients, and stakeholders. From strategic preproduction to final delivery and distribution, attendees learn the skills to elevate their work and expand their impact—whether you're a freelancer or agency serving businesses or an in-house creative.

NAB Show Daily: What insights are industry leaders sharing about the future of post-production careers and skill development?

GA: Real-time in-camera visual effects (ICVFX) are increasingly important in virtual and XR productions, so understanding the possibilities and limitations for visual effects is essential. The collaboration between editors, VFX crews, and production teams earlier in the process optimizes VFX pipelines and integrates edit-ready visual effects into compressed timelines—a must-know skill for features and episodic content.

NAB Show Daily: What are the objectives of the "Birds-of-a-Feather" networking sessions, and which shared interests will they focus on?

RH: As the day comes to a close, the genuine conversations kick off. "Birds-of-a-Feather" sessions offer a unique space for creators, designers, producers, and pros to exchange ideas, tackle industry challenges, and build lasting connections. From AI's role in content creation to business side discussions, these sessions are all about connecting knowledge with community.

Don't miss out on Post|Production World, produced in partnership with Future Media Conferences. For more information, visit ppw-conference.com.

[1] [https://www.nabshow.com/education/post-production-world/tracks][4] [https://whats-new-in-postproduction.com/nab-news/nab-show-2025-post-production-world-announces-extended-reality-ai-tracks][5] [https://www.postproductionguide.com/eventcalendar/event/175738/postproduction-world-at-nab-show]

Attendees at the Post|Production World conference, during NAB Show, will find a comprehensive list of sessions focusing on the latest trends in digital workflows, virtual production, and 8k video, among others.
In response to the evolving industry, the conference has extended its offerings beyond traditional sessions to include creative possibilities with wearables and mixed reality storytelling, utilizing technologies like Apple Vision Pro and Meta Quest.
The extended reality track will explore the impact of virtual production and augmented reality on media and entertainment, covering diverse topics such as F1 simulators and emergency medical training simulations designed for NASA astronauts, as well as color science and metadata in XR.
The AI track will shed light on the growing impact of artificial intelligence in creative workflows, delving into AI applications for generating ideas, iterating designs, and automating repetitive tasks, which are crucial areas where machine learning plays a significant role.
The corporate storytelling track aims to help attendees develop skills for crafting narratives for brands, clients, and stakeholders, addressing preproduction, final delivery, and distribution across multiple platforms.
Industry leaders will share insights about the future of post-production careers, emphasizing the importance of understanding real-time in-camera visual effects (ICVFX) in virtual and XR productions, as well as the need for collaborative workflows between editors, VFX crews, and production teams.
"Birds-of-a-Feather" networking sessions will provide an opportunity for creators, designers, producers, and professionals to exchange ideas, tackle industry challenges, and build lasting connections, focusing on topics like AI's role in content creation and business-related discussions.
By attending Post|Production World, participants can connect with fellow attendees based on shared interests, gain access to the latest techniques in education and self-development, and explore the potential of online education to increase their learning.
Fans of smart-home-devices, gadgets, and data-and-cloud-computing can also expect sessions that delve into the increasing role of technology in the media and entertainment landscape, providing insights into various areas such as media management and asset organization.