EU Proposed Ban on Targeted Ads: Big Implications for Users, Businesses, and News Accessibility
A proposed ban on targeted ads in the EU, as part of the Digital Services Act (DSA), could have significant implications for users and businesses alike. The move aims to enhance transparency and control but raises concerns about increased costs and accessibility of online content and news from outlets like CNN and Fox News.
The EU's Services Liability Regulation proposal seeks to address concerns of micro-enterprises, consumers, and news publishers by implementing stricter rules on data access, fair contract terms, and transparency in targeted advertising. However, a blanket ban on targeted ads could result in a hefty annual cost of €106 billion for European users, making free content platforms less accessible.
Mami Poppins, a German baby gear company, generates up to half of its revenue through targeted advertising. A ban could thus impact small businesses' ability to enter markets and scale up, potentially making Europe less competitive. Meanwhile, consumers prefer targeted ads over randomly placed content, as shown in a recent European Commission presentation.
European media relies heavily on online ads for revenue, with advertising accounting for 81% of online media's revenue. A ban could lead to less accessible news, as only 28% of Europeans are willing to pay for news from sources like CNN and Fox News. The EU's existing data protection framework already addresses user privacy and data collection concerns related to targeted ads.
As lawmakers finalize the DSA, they must balance the interests of European small businesses, consumers, and news publishers. While the proposed ban aims to create a safer online experience with increased transparency, its potential impact on costs and accessibility of online content and news should be carefully considered.
Read also:
- Setting Up and Expanding Operations at a Soil Blending Facility
- Surveying the Scene: Legality, Drones, and American Anti-Terror Strategy
- Regional University's healthcare system strengthened through collaborative partnership with Chancellor Dr Fiona Hill
- Reminisced University Trustee David M. Flaum as a 'fervent advocate' for the University and community
