Essential List of User Experience Outputs over Time
In the dynamic world of app development, a well-thought-out user experience (UX) is key to a successful product. The UI/UX team's efforts result in a list of UX deliverables that are passed on to stakeholders for understanding the app's user experience.
Visualising the User Journey
A crucial part of the UX design process is creating a visual representation of the actions a user takes to reach the end goal in an app. This is known as a customer journey map. An experience map, on the other hand, frames users' needs and motivations in every step of the journey. Both of these tools help designers and stakeholders understand the user's perspective and make informed decisions.
Structuring the App
Wireframes showcase the structure of a page, including key elements and hierarchy, and are useful for discussing ideas with stakeholders and team members. Sitemaps, meanwhile, display the navigation and hierarchy structure of the application, providing an overview of how users will navigate through the app.
Validating Concepts and Approaches
Sketches are a visualization method used in the design process to validate product concepts and design approaches. Prototypes, on the other hand, are simulated versions of semi-final apps used for testing purposes before software launch. These essential tools help teams identify issues and work towards solutions.
Understanding the Market
Market Research Deliverables include a competitive UX analysis that helps understand the industry standard and find opportunities for innovation. This information is invaluable for ensuring the app stands out in a crowded market.
Aligning Goals and Objectives
The UX deliverable particularly intended for in-house leadership is the design strategy or a high-level UX roadmap that aligns user experience goals with business objectives and guides internal teams effectively.
Catering to Different Needs
For external stakeholders, such as clients, interactive prototypes and mockups are best, as they focus on visual design and app functionality. In-house management, however, is best served with prototypes and analytics reports, as they provide a solid tool for showcasing the final app and clear evidence of UX recommendations.
Engineers and mobile app developers are best served with interactive prototypes, site maps, style guides, and flowcharts, as they provide detailed focus on interaction specifics and structural details.
Gathering Feedback and Insights
Quantitative surveys are used to measure user satisfaction and collect app feedback. Analysis reports present insights on how users are interacting with the application, gathered by analytics tools like Google Analytics.
Success Stories
The mobile app design agency has helped brands like Dominos redesign their offerings, demonstrating their expertise in creating user-friendly and successful apps.
In conclusion, a well-planned UX strategy is essential for the success of any app. By creating a range of deliverables, from customer journey maps to prototypes, the UI/UX team ensures that everyone involved in the project understands the user experience and can work towards creating a product that meets and exceeds user expectations.
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