Advancements in the Digital Realm of Communication and Entertainment
In the dynamic world of digital media, having a versatile skill set and a strong portfolio is essential for securing a job in today's competitive market.
Quality over quantity is key when it comes to portfolio projects. They should showcase the ability to tell a clear and concise message or story, think and solve problems creatively, and cross multiple media platforms. Companies are looking for talent that can fill multiple roles and possess a flexible skill set that crosses over between disciplines. Blended skills positions are on the rise, and positions that require singular or specialized knowledge are on the decline.
An Associates degree is considered a minimum for entry-level employees in the digital media industry. To build a portfolio, producing a mix of work that demonstrates flexibility and range is recommended. This could include experimenting with different content types like infographics, videos, blog posts, and social media campaigns.
Content creation is a key skill to focus on, using tools like Canva, Adobe Creative Cloud. Analytical skills to measure campaign success, strategic and creative thinking, effective communication, community engagement, and influencer collaboration are also highly valued.
Gaining practical experience through freelancing or internships provides valuable work for portfolios and helps build a network. Joining professional organizations and staying immersed in the industry by following trends, podcasts, and social media communities fosters continual learning and connections that increase employment chances.
The institution's Advisory Board, a veteran group of design industry educators and hiring managers, conducts an annual series of meetings and interviews to ensure the programs keep adapting to changes in the market.
For an entry-level job applicant, it's important to develop a clear personal brand, know who they are, and be aware of their strengths and weaknesses. Employers value a candidate who can demonstrate consistency, attention to detail, and transparency in their work, and who sets goals and stays true to themselves and the direction they wish to head.
Key skills to focus on also include After Effects, InDesign, Story Basic, Dreamweaver, Lightroom, Muse, Avid, and FCP. Employers value fluency in Photoshop, Illustrator, Premiere, Prelude, Media Encoder, and Audition. Most entry candidates are desired to have a basic understanding of social media platforms and digital marketing trends.
In digital media, there has been an increase in freelance and self-employed individuals replacing salaried employees. The ability to receive and act upon constructive criticism is highly valued, and employers are looking for people who are easy and rewarding to work with over talent and skill at an entry level.
Natalie La Scala, with 20 years of experience in Creative Direction, Project Management, and Higher Education, currently focuses on Instructional Design and Curriculum Development, Software Training and Instruction. She works with clients such as Z1CareerZone, Engage, LLC, and the Performing Arts Academy.
An online portfolio is essential for job applications, serving as the first impression and determining whether an applicant moves forward to an in-person interview. Building an online portfolio on a professional website with a well-chosen template that showcases versility in style and formats is essential to increase employability.
It's important for an entry-level employee to assess how they are continuing to work towards their goals, grow their network, and keep the big picture in mind. They should strive to grow within their position or use it as a stepping stone towards their "next" goal.
- A versatile skill set, encompassing graphic design, technology, and content creation, is vital for showcasing flexibility in digital media, as companies seek talent capable of crossing multiple media platforms and filling multiple roles.
- In the education-and-self-development sector, gaining knowledge in tools like After Effects, InDesign, and Photoshop, as well as staying immersed in industry trends, helps candidates build a strong portfolio and increase their employment chances, aligning with the dynamism of today's digital media industry.
